creative strategy for 7- and 8-figure brands

i make winning ads that scale ecom brands profitably on cold traffic.

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hi, i'm walid

creative strategist for dtc ecom brands, currently based in milan, italy.

the exact step-by-step process behind every winning ad i make.

1
research & pre-production
i study your brand, market, and competitors to understand which levers need to be pulled in the first round of testing.
2
creative strategy & briefing
i transform my hypotheses into unique creative concepts.
3
production
editors and designers produce the creatives, turning each concept into a finished, ready-to-launch ad.
4
creative testing
once the creatives are approved, they're shared with your media buying team and deployed into the ad account to start testing.
5
analysis & iteration
after each test, i dive into the data. based on what i learn, i issue a new hypothesis and build the roadmap for the next batch of ads.
6
profitable scale
the final step is simply repeating the process until our concepts blossom into winning ads.